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An effective, efficient and market-sensitive sales department constitutes – together with a competitive strategy and well targeted internal structures and resources – the third column of business success: much as restructuring may often be vital to a company, continuous growth can only be achieved with a strong sales department.
However, we often observe the following problems:
- Inefficient, overgrown sales structures
- Intransparent cost structures
- Market shyness
- Lack of coordination between sales activities and operational capability
- Non-competitive supply periods
- Inconsistent product portfolios and a lack of external communication
- Insufficient exploitation of customer potential
This makes activating any optimisation potential a priority, because, more than any other functional area, sales enables enormous leverage effects for the turnover of your company.
EMCG offers a comprehensive service portfolio directed at improving your sales success:
- Revision and development of product strategies
- Development of sales and marketing strategies
- Development of innovative customer loyalty concepts
- Preparation of sales material
- Creation and implementation of an efficient key account management
- ROI analysis and improvement of cost-benefit efficiency
- Synchronisation of operational and sales-related company processes and structures
- Planning and implementation of efficient sales management and controlling
- Development of dynamic compensation plans
- Support in the selection and allocation of key players
- Target-oriented training of sales staff
- Take-over of sales activities
- Responsibility beyond concepts.
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